Definition: This is the process of creating a distinct identity for a business in the mind of your target audience and consumers. This is what it truly is. You’re making an identity in the mind of your targeted consumer/customer. What do they immediately think about when they see you, your…

We Are All In The Service Business Have you ever thought of yourself in the service business? If not, let me tell you, you're in the service business. Well, I sell products. Right, but you’re providing a service. Service: the action of helping or doing work for someone. Have you ever helped someone? You sell coffee. What…

When I started out as a photographer, it was tough. I had no great experience, but I could deliver good enough photographs. I think in the end, results are subjective. If the client loves your work, they love your work. It’s all about keeping them happy. I am not saying…

Switching from hobby to business as a photographer can be daunting, especially if all you’ve done is treat this path as a hobby. This is one of the few reasons hobbyists do not make money in this craft. The photography business is valued at billions. There is still a market…

Do you own a computer? Whatever you install any software, you’re given terms and conditions to read, which we rarely read. You don’t want your contract to be like that, long and boring. It should be concise and straight to the point. A thing your prospect and client will understand…

Hey. I hope calling you “hey” doesn’t sound rude? Well, I’m African and calling someone “hey” is RUDE. But hey, I’m not trying to be rude. Comprenez vous? I did say I was going to mix French in my articles from now on, and I do not understand this beautiful…

How many years have you run your photography business? How many clients did you land last year? Okay, how about last month, did you land any? Were you able to speak to anyone who might be interested in your service as a photographer? Are you struggling to network? …

Keep Working — It’s a tough journey for us all, if I’m going to be honest. Everyone seems to be having a hard time and everyone seems to be figuring their lives out. You know, many of you, including myself, were not born with an already laid out plan for our lives. Even…

I asked siri to define networking before I started writing this article. It said: the action or process of interacting with others to exchange information and develop professional or social contacts. I saw this same definition on Google as well. Anyway, this article is not about definitions but to help…